Partnership Marketing Overview

Through co-marketing, sponsorships, and community outreach, VOTS helps partners connect with pet parents while supporting our clinics and programs.

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Let’s Grow Together

Whether you’re looking to collaborate on promotions, or build a strategic trade partnership, VOTS is ready to connect.

Partner with VOTS to reach a trusted community of 8,000+ local clients and 30,000+ annual website visitors across Hampton Roads.

Partnership Opportunities

our marketing channel

Access your pet’s medical records anytime through the VOTS client portal. View vaccine history, visit details, and important health information in one convenient place.

Digital
Website Call-Outs

Put your message where pet parents already are. Feature your promotion on vots.vet with prominent placements that drive clicks and conversions.

  • Homepage and landing-page placements
  • Appointment-driving banners and CTAs
  • Seasonal campaign highlights
Newsletter Spotlight

Reach engaged pet parents directly in our email newsletter with a dedicated spotlight for your message or offer.

  • Partner feature block or dedicated section
  • Trackable links and measurable results
  • Ideal for launches and time-sensitive promotions
Email & SMS Call-Outs

Targeted email and SMS call-outs to drive bookings, promote limited-time offers, or support events.

  • Short-form, mobile-first messaging
  • Trackable links and response metrics
  • Great for reminders and urgency-based promotions
News Remarketing

Leverage clinic updates and community news to reinforce your campaign with helpful, pet-focused content.

  • Campaign tie-ins and health alerts
  • Community event recaps and highlights
  • Brand-safe educational positioning
Social & Content
Social Posts

Partner messaging shared through VOTS social content formats that pet owners actively engage with.

  • Partner spotlights and co-branded posts
  • Campaign reminders and event announcements
  • Optional photo and video add-ons
360 Series Call-Outs

Integrate your brand into our Pet 360 educational series — designed to inform pet parents and build credibility.

  • Sponsored call-outs and expert tips
  • Brand-safe, informative messaging
  • Great for awareness and long-term credibility
In-Clinic & Print
In-Clinic Marketing

Connect with pet parents during clinic visits using high-visibility, in-location marketing where decisions happen.

  • Counter and table materials
  • Staff-supported messaging (where appropriate)
  • Appointment flow placement options
Signage Call-Outs

Promote your campaign with clinic-ready signage designed for readability and impact.

  • Posters, window clings, and directional signage
  • Co-branded creative available
  • Seasonal and event-based kits
Collateral Remarketing

Follow up with pet parents using take-home collateral that keeps your brand top of mind after the visit.

  • Flyers, cards, and educational handouts
  • Offer-based or informational formats
  • QR codes for quick booking and tracking
Measurement
Results & Reporting

Clear metrics and simple reporting based on the channels selected for your partnership.

  • Clicks and link performance (where applicable)
  • Email and SMS engagement metrics
  • Campaign timeline and placement summary

Partnership & Media Contact

Katrina@vots.vet